Spend · MTD
39,838 €
MTD 39,838 € / target 50,707 € · YTD 258,197 €
Original FBE — Paid · MTD
1,245
MTD 1,245 / target 1,585 · YTD 8,311 · share 46% (MTD)
Original FBE — Organic · MTD
1,440
MTD 1,440 · YTD 10,784 · share 54% (MTD)
Blended CAC / Original FBE · MTD
15 €
MTD 15 € · YTD 14 € · no plan target
Daily spend by platform.
Stacked. Dashed line = monthly target prorated to date.
TikTokMetaGoogleSnapASATarget/day
New accounts (original FBE + CAO).
Excludes upgrades — existing CAO holders moving to FBE.
Upgraded FBE
Daily count of existing CAOs upgrading to FBE.
CAC per original FBE
Paid spend ÷ paid Original FBE, and total spend ÷ total Original FBE. Dashed = H1 target.
Paid CAC / Original FBEBlended CAC / Original FBEH1 target
OS split
iOS vs Android · last MTD · installs.
iOS installs11,999
iOS FBE4,354
iOS CAO614
Android installs12,327
Android FBE2,610
Android CAO437
Paid vs organic
Paid (cost > 0) vs organic · last MTD · new accounts (Original FBE + CAO).
Paid installs12,122
Paid accounts3,854
Share of paid48%
Organic installs12,204
Organic accounts4,161
Share of organic52%